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This idyllic Swiss village has been overwhelmed with tourists after it went viral for a very good reason

Posted: August 7, 2017 at 2:31 pm   /   by   /   comments (0)

The mountain community has been dubbed the ‘Maldives of Milan’

 

A small village in Switzerland is struggling to manage a sudden rush of tourists after a video dubbing the area as ‘the Maldives of Milan’ went viral on social media.

Lavertezzo in Ticino, an Italian-speaking region in southern Switzerland, is loved for its pools of crystal-clear water formed from the Verzasca river and the double-arch stone bridge that crosses it. But a one-minute Facebook video, which has been seen by 2.9 million viewers since it was published on 10 July, has led to an influx of even more visitors, particularly Italians, to the village this summer.

In the clip, filmmaker Marco Capedri and his friends can be seen jumping into the turquoise waters near the iconic stone bridge. ‘A magnificent canyon crossed with emerald waters – one hour from Milan and 45 minutes from Varese,’ Capedri’s says in the Facebook post.

But the free publicity hasn’t been welcomed by locals, who say their community has been overwhelmed with people flooding to the beauty spot.

LE MALDIVE DI MILANO

LE MALDIVE DI MILANO!Un magnifico Canyon attraversato da acque color smeraldo.*1 ora da Milano e 45 minuti da Varese*con Federico Sambruni

Posted by Capedit on Monday, July 10, 2017

 

SOURCE: http://www.housebeautiful.co.uk/lifestyle/a2165/lavertezzo-switzerland-tourists-viral-video/

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